I am the Robin in Robin’s Nest. I’m not some “fly by night” marketing bird, though. I was a journalism major at Colorado State University for 3 years before moving to Albuquerque, New Mexico, where I received my Bachelor of Arts degree in English/Professional Writing from the University of New Mexico. They did not have a journalism program, but had just started their Professional Writing program and I was one of their first graduates. I bring over 20 years of marketing and advertising experience in Las Vegas to the table. I have worked for some of the most well-known casino resorts in the U.S. To say that I have a wealth of experience is an understatement.
I began my time in Las Vegas as a copywriter for a large Southern Nevada land development/timeshare company, writing their monthly newsletter, ads, and all sorts of other marketing projects. When I decided to “spread my wings” and try my luck in the hotel/casino industry, I landed a job in Advertising & Public Relations for the Desert Inn, the beautiful and classic property razed by Steve Wynn and reborn as Wynn and Encore. At the Desert Inn, I cut my teeth on Advertising and PR and then moved over to Entertainment and Special Events, handling all of the entertainers (such as Don Rickles, Dennis Miller, Dana Carvey, Gladys Knight, and The Temptations, to name just a few), as well as planning all of the slot tournaments, golf tournaments and larger property-wide events.
Since the Desert Inn was closing, I got a job at the locals’ centric Palace Station Hotel & Casino as the Advertising & Promotions Manager. It was at this property that I really cut my teeth on the nitty-gritty world of local Las Vegas hotel/casino marketing, learning the ins and outs of promotions, advertising and how to attract the local Las Vegan and their entertainment dollar.
After Palace Station, I moved to the Las Vegas Hilton, legendary home of Elvis Presley during his Las Vegas years. I served as this property’s Director of Marketing & Advertising for over 13 years. People may think that Las Vegas casinos are rolling in profits and have money to burn, but the fact of the matter is that most casinos run very lean and mean and “make a lot out of a little” in most cases. During the majority of my time there, I was basically a one-person marketing department for this 3,000-room, 14-restaurant, 2-entertainment venue property that also housed the world’s largest Benihana and the world’s largest race & sports SuperBook, handling all of the property advertising, signage, collateral, media, promotions, and much more. For quite some time, we were probably the busiest entertainment hotel in all of Las Vegas, with weekly change outs of headliners (including Brooks & Dunn, Tony Bennett, Earth, Wind & Fire, Reba McEntire, George Lopez, the Doobie Brothers, Michael Buble, and too many more to name), on-going production shows (including Menopause The Musical), not to mention five years of Barry Manilow. When Manilow moved to the Paris Las Vegas, his marketing person laughed and said that they had “17 people there” to do the job that I was doing alone. That pretty much says it all. I worked 12+ hour days, 6 days a week for almost the entire time that I worked there. If you want to have a life outside of work, you probably should steer clear of a Las Vegas hotel/casino marketing job.
And, it wasn’t just the property, but all of the individual departments that I serviced. If Food & Beverage needed a poster for the next day (or the same day!), if Human Resources needed an employee manual, if Security needed emergency signage, if Table Games needed a “How To” video, I was the “Go-To Person.” I literally served the property at large, as well as the numerous individual internal departments, seeing to it that all marketing needs were met in an unbelievable timeframe. For years, I turned literally thousands of projects, great and small … from amazing hand-painted murals of Manilow on the side of the building to a drawing ticket for a casino promotion …on a dime. Even though we had an advertising agency for most of that time, I was still the one writing most of the copy, art directing the graphics, sending projects into and through production and seeing that everything was mailed on time. I did everything from start to finish, dealing with numerous vendors, seeing to it that all projects met deadlines, were on budget and to everyone’s satisfaction.
Later on, we eliminated the ad agency and brought all of their services in-house. I then managed 3 artists and all jobs that the agency did, as well as buying all of the media and doing all of the public relations. It is from this vast wealth of experience that I can confidently say that I can help your small business with any marketing need, great or small, from soup to nuts, start to finish with creativity, integrity, honesty and the determination to see that your business efforts succeed.
– Member of AWAI (American Writers and Artists Inc.) since 2005. I have studied these programs:
- Content Mastery
- Email Copy
- Web Copywriting 2.0
- Web Workshop
- The Accelerated Program for Copywriting
- Desktop Marketing
– Member of The Professional Writers’ Alliance.
– Member of the Henderson Chamber of Commerce.